Your backstage pass to beauty pageant blitz. Our strategy was to build a passionate community that felt invested long before the first episode aired. We curated a content mix that felt authentic and exclusive. From teasers that built anticipation to raw, behind-the-scenes stories that revealed the magic (and hard work) of production, every post has a purpose. Our team transformed passive scrolling into active engagement. By hosting giveaways and leveraging ManyChat to automate comments into formal audition sign-ups, we turned casual interest into a measurable, growing fanbase, seamlessly guiding our audience deeper into the R2R universe.

Beyond the social feed, Enlighten Media owned the narrative across all platforms, establishing authority and stoking excitement from the inside out. We crafted compelling newsletters that kept the project's core audience and industry insiders plugged into the journey, blending major announcements with exclusive insights. A show's digital footprint is its permanent record. We meticulously built and managed the official Wikipedia and IMDb pages, ensuring press mention was accurately documented for audiences and industry professionals worldwide.

The magic on screen begins long before the cameras roll. We were embedded in the talent discovery process, ensuring it was as professional as the series itself. Our team facilitated the audition process for dance, vocal, and acting roles. This meant being the first point of contact online for talent and agents, checking talent in, assigning numbers, and, most critically, efficiently distributing resumes and reels to decision-makers. In partnership with the show's executive producers, we architected smooth, respectful, and organized audition days. By building custom intake forms and the matching Excel ecosystems to support them, we eliminated friction, allowing the creative team to focus entirely on finding the next star.

To create a true buzz, you have to meet your audience where they are: online, of course. We hosted live Instagram interviews with the cast, serving as a host. From prepping engaging questions to being a comfortable, on-camera presence, we facilitated conversations that felt like catching up with friends, forging a powerful bond between the cast and their future fans.

For "Rags 2 Richmond," our role was to provide the seamless execution that allowed the creative vision to soar. We established ourselves as the engine behind the online buzz, building a vibrant digital community and fostering authentic audience connections. On the ground, we ensured the talent discovery process was smooth and professional, allowing the producers and creators to focus on the creative magic. Our work is a testament to how strategic support, both online and behind the scenes, is essential in weaving together every thread of a show's success.